As the UK prime time television campaign ends its first week on British TV screens, the nation is already captivated by the apparent work out benefits of Reebok Easytone Shoes, helped by the display of a full 30 seconds of taught tight buttocks and perfectly sculpted legs.
The UK adverts feature a plethora of flesh, filmed at waist height, and has been designed for maximum visual impact. Rather than focus on the technology of the shoes, the Reebok Easytone shoes commercial clearly shoes what toning can do to the body.
The campaign, which also features poster adverts up and down the country is widely believed to be the most expensive television campaign ever produced by a sports wear company, as Reebok attempts to become the number one lifestyle fitness shoe.
The shoes offer a way of incorporating a more intense workout into any daily routine, whether jogging, walking or taking the kids to school. They appeal to busy women who have not got the time for a dedicated gym session, and offer more of a workout without the effort.
The key to the extra toning lies in the soles of the shoes, which feature instability pods using the principles of the balance ball. Located in the major weight bearing areas of the foot; the ball, heel and toes, they create micro instabilities which caused the body to be put off balance slightly. As with a balance ball, the muscles of the legs have to work harder to correct the imbalance, adding more toning value with an increased level of muscle activity generated.
Independent studies have demonstrated that Reebok Easytone Shoes will increase valuable toning exercise to the buttocks by a further 28%, with the hamstrings and calved receiving an 11% boost.
Whilst perfectly toned legs and taut bottoms will certainly highlight the benefits of the Reebok Easytone shoes, putting the body off balance on every step could well cause foot and ankle problems. Reebok have countered this by adding extra stability to the shoe to prevent injury. The shoes feature a rigid medial post which prevents torque, which is increased by the pods on the soles. The medial post keeps Reebok Easytone shoes from twisting under the pressure of walking and running.
The shoes also feature the Smoothfit design, which offers a seamless inner to remove all potential sources of abrasion, and most customers agree, that Reebok have produced one of the most comfortable shoes on the market.
However as advised Reebok Easytone shoes are fine for walking and jogging to add more value to exercise, however Reebok do not recommend that the shoes be used in a gym workout, where the pods may actually work against the body and lead to injury.
Provided that they are used for light exercise, where there are not heavy stresses placed on the feet, they are comfortable, supporting and will increase toning. Arch support is excellent, and the health of the feet will not suffer.
If you suffer from foot conditions such as bunions, it would not be a wise move to choose the shoes, as the imbalance they create could have a detrimental effect on the condition. However if your feet are healthy, they offer a comfortable way to help get the legs and bottom in shape for summer, and are expected to be the lifestyle footwear sensation of 2010
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